Medicash lines up Liquid for marketing duties

By Alex Turner on Apr 12, 08 08:42 PM

LIVERPOOL design and marketing agency Liquid has been chosen by health payments group Medicash to run its entire external marketing programme.

Medicash recruited Liquid to help it expand its brand recognition. The company wanted to bring its branding under one umbrella rather than working with a number of different agencies.

Liquid has worked with Medicash since 2003 when it was commissioned to design a print campaign for the union Unison. Since then it has worked alongside on campaigns with organisations such as Engage, Mutual Insurance and the GMB.

Steve McGauley, Liquid's creative director, said: "The latest brief asked for a complete rebranding, including creating a new logo, literature, a website, direct mail and advertising. You name it, Liquid is working on it."