Rippleffect gets TMP brief to sell region to corporate travellers

By Alistair Houghton on Dec 10, 08 11:04 PM

DIGITAL agency Rippleffect has been commissioned by The Mersey Partnership (TMP) to develop a new website to showcase the region's corporate incentive travel offer to European businesses.

TMP believes the incentive travel market, where companies provide travel as a reward to their staff, has great growth potential in Merseyside, and could be worth millions to the Merseyside economy.

The new site, www.incentives liverpool.com, provides an overview of the main corporate hospitality activities the region has to offer, from sporting events and cultural institutions to restaurants and hotels.

Craig Johnson, of Rippleffect, said: "Incentive travel is an incredibly tough market and achieving profile can be difficult. Fortunately, Liverpool does have a head-start, being an internationally recognised city. "We hope and believe that we have developed a suitably impressive international calling card."

This latest success comes after Rippleffect, owned by Daily Post parent Trinity Mirror, created a new website for leading Irish entertainment venue O2 Dublin.

The site at www.theo2.ie reflects the venue's new brand and has been designed to make it easier for people to book tickets.