How not to launch an event?
EVERYONE in the world of marketing and PR knows how important a good launch can be.
If you launch your product or event with a 'bang', the momentum can carry you forward for a long time.
But according to my Daily Post colleague Alex Turner, it's a lesson the Rugby League International Federation still needs to learn.
As he explains, the Rugby League authorities managed to bury an important announcement about their 2013 World Cup - a story which should have guaranted them column inches by the mile.
Timing is everything when it coms to launching major events - how could they have got it wrong? Have a look at Alex's views on his Show Me The Money blog.
Looking at "spin" of a different kind, have a look at David Bartlett's Dale Street Blues and his analysis of David Cameron's "rude word" gaffe.
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Alistair Houghton
LDP Business reporter Alistair Houghton brings you the latest news and views from the creative sector in Merseyside. Get in touch if you've got a story you want to tell
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