Liverpool PR agency Paver Smith wins John Lennon Airport contract

By Alistair Houghton on Jul 28, 09 02:56 PM

MERSEYSIDE PR agency Paver Smith has secured a three-month contract to promote KLM's flights from Liverpool John Lennon Airport.
The agency will promote the benefits of connecting in to KLM's global route network via Amsterdam's Schipol airport.

The airline flies three times a day from Liverpool to Amsterdam and says it has seen strong take-up of connecting flights to destinations such as Shanghai, Cape Town and Sydney.
Paver Smith managing director Dougal Paver said: "It's quicker, more convenient and a lot less stressful to fly long-haul via Schipol than Heathrow.
"Our campaign communicates these core benefits in lots of creative ways and research tells us that once people understand them they are prepared to change their flying habits."
The airport deal is one of a hat-trick of recent contract wins for the Liverpool agency. It has also been appointed on retainers by management consultancy Cheeky Monkey and Belle Vue greyhound stadium in Manchester.
The latest contract wins come just a fortnight after the agency announced its revenues had grown 53% in the six months to June.
KLM announced last November that it was starting new services from JLA, in a move that was warmly welcomed by The Mersey Partnership.