The Twitter marketing debate continues....
HERE on LDP Creative we recently posed the question: Is Twitter marketing a waste of money?
The (slightly)tongue-in-cheek question followed Southport MP John Pugh's criticism of the decision by the NHS in the North West to spend ã30m on social media marketing over three years to help raise awareness of public health issues from sexual health to the dangers of alcohol.
Twitter is still very much in the news - witness Tory leader David Cameron's already infamous "rude word" outburst this week (PR Week has an interesting view on that subject).
Now more people have joined the fray.
Stuart Jackson, boss of Birkenhead social pioneers ICE, had his say in the Liverpool Daily Post's letters page.
Over on How-Do today, John Williams of Mason Williams has launched his own broadside against Twitter.
Earlier this month, Birmingham Post columnist called Facebook a "meaningless fad" and hit out at "absurdities called Twitter and MySpace".
And - just for fun - here's what the creators of a website called How To Use Twitter for Marketing and PR have to say (thanks to @Orange_Monkey).
So what do you think? Take part in our poll below:
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Alistair Houghton
LDP Business reporter Alistair Houghton brings you the latest news and views from the creative sector in Merseyside. Get in touch if you've got a story you want to tell
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*sighs*
like every element of the marketing mix, twitter and facebook have a place if used correctly and relevantly. they are not the solution to everything.
I agree with the previous commentator - there is a place for social markeitng within a modern integrated marketing campaign ....but ã30m? A tad on the pricey side.