August 2009 Archives

ELLESMERE Port mobile exhibitions firm Event Marketing Solutions has promoted account director Justin Isles to the new role of client services director.

Philip Hodges of law firm Halliwells on how creative firms are coping with the recession

APOLOGIES first, as the last thing creative industries need is yet another reminder of the current state of the economy, and its impact on your businesses. Then again, no amount of confidence- building commentary is going to change the fact that we are in a recession.

SUPPORT agency Northwest Vision and Media (NWVM) is holding a networking event for leaders of Liverpool's creative and digital businesses.

LIVERPOOL creative agency Uniform has been awarded the £600,000 contract to design and build the city's pavilion at the 2010 World Expo in Shanghai.
The Fleet Street firm is the lead partner in a consortium alongside international exhibition and event specialists SYMA and architects BDP. Its tender-winning proposal for the Liverpool Pavilion includes all elements of the design and build, including project management.

AN INTERNATIONAL management expert has told Merseyside firms that they ignore social media at their peril.
Social networking sites such as Twitter and Facebook have grown massively in recent years as part of the "Web 2.0" explosion and many businesses now use them as marketing tools.
Soumitra Dutta, co-author of a book on social media called Throwing Sheep in the Boardroom, believes such websites are having a "revolutionary" effect on society.

PARR Street studios in Liverpool will next month play host to a "school of rock" to help Merseyside musicians get to conference and festival South by Southwest (SXSW)
The event is held every year in Austin, Texas, and attracts record labels, managers, artists and publishers from around the world.

HERE'S the latest from LDP Creative blogger Dougal Paver:

A BUSINESSMAN is chatting to an associate over a late-night beer in Alma de Cuba.
The pair are sharing war stories, offering each other advice and generally drinking from the cup of wisdom when the subject turns to training.
"I'm not wasting money on training," opines the younger of the two.  "What happens if I train them and they leave?"

LIVERPOOL digital agency Rippleffect has been appointed by Bolton Wanderers FC to create a series of microsites to raise awareness of its non-Premier League activities.
Rippleffect has developed five interactive sites, including ones for the club's Football in the Community and Education programmes and one to promote hospitality options at the Reebok Stadium.

VIDEO games commissioning project Get In The Game is coming to Liverpool to offer companies the chance to pitch their new ideas direct to Sony.
The project, produced by videogames consultancy Pixel-Lab and Northwest Vision and Media in partnership with Sony Computer Entertainment Europe (SCEE), launches on Tuesday, September 1, with an open invitation drinks reception at FACT in Liverpool.

Joel Jelen of Ubiquity PR shares his views on e-PR

MANY firms desperate to attract more business online are increasingly in danger of being sucked in by novice marketing agencies aggressively selling the virtues of SEO (search engine optimisation) techniques.
Experienced marketing professionals with integrity will tell you that traditional SEO, when used in isolation from e-PR or digital PR, will not generate business.