Rippleffect appointed by Premier League side Bolton Wanderers

By Alistair Houghton on Aug 18, 09 11:49 AM

LIVERPOOL digital agency Rippleffect has been appointed by Bolton Wanderers FC to create a series of microsites to raise awareness of its non-Premier League activities.
Rippleffect has developed five interactive sites, including ones for the club's Football in the Community and Education programmes and one to promote hospitality options at the Reebok Stadium.

The agency, owned by Daily Post parent Trinity Mirror, now has five Premiership football clubs as clients and was recently appointed to overhaul Fulham FC's website.
Craig Johnson, commercial director at Rippleffect, said: "Bolton is a great acquisition to our football portfolio and it cements our position and strength in the area.
"The web is a major route to market for football clubs and the improvements to Bolton's online presence will seize the opportunities and allow the club to increase traffic and revenue."
Mike Needham, marketing manager at Bolton Wanderers Football Club, said: "Rippleffect has a proven track record of delivering online solutions to football clubs. Its approach to the task was innovative and very commercially focused delivering a thorough understanding of our business and market.
"It's important our online activity is an extension of the club and helps to raise awareness of our facilities and expertise that exist alongside the work we do as a professional football club.
"For instance, it's essential we are recognised for our exceptional coaching programmes and we establish the Reebok Stadium as one of the leading venues for events, conferences and accommodation in the north-west."