September 2009 Archives

SOCIAL enterprise Brava Design has helped a new company selling bags made out of parachute material to land in the UK.

I WAS asked to define a brand the other day and came up with the following: "it's where a set of associations meet the promise of performance."  Being three pints in to a good session, I thought that wasn't bad.

"AESTHETICALLY pleasing" is a term often used to describe poorly designed websites that fail to achieve the real objective of the clients that commission them.
But pretty pictures alone simply can't deliver the results needed by the modern business.

THE team behind Liverpool Sound City has unveiled the line-up of its new sister music industry conference in Dubai in what ist says is "a statement of intent" of its ambitious plans for the event.

ONE of the best-known names in Liverpool's marketing world is to disappear.
October Communications has formed a new joint venture called Aurora Media with Shropshire environmental consultancy StratEco.

HERE'S the latest from LDP Creative blogger Dougal Paver:

BEST-selling business books tend to reach the top of the pile for good reason: there's some compelling nugget in there that can transform your thinking, drive change or spark some improvement or other.
And if you've ever read the seminal Purple Cow by Seth Godin, you'll know what I mean.

Here's this week's selection of links we thought you might enjoy:

Liverpool's TEDx conference in August was a great success - now the videos of speakers at the creative/digital event have gone online.

EVERY day I'm contacted by eager students looking for either a full-time position or some sort of short-term work experience in our creative department.
Most of these students have a portfolio of beautiful- looking work that demonstrates great skill with technology, typography and all the latest techniques.
Unfortunately, a central, solid idea at the heart of the work is normally absent.

YOUNG people who want to break into the multi-media sector are being urged to apply for a new production course that could help them find jobs in the industry.
The four-week Northern Lights course will run for four weeks in November and aims to find the industry's new rising stars.

FACEBOOK can be a boon and not a burden to business - that's the message from Merseyside users of the popular website after employers were told that social networking breaks could help improve staff performance.
And LDP Creative is offering you the chance to have your say by taking part in our poll below.