ICE joins anti-smoking campaign

By Alistair Houghton on Nov 11, 09 05:00 PM

MARKETING agency ICE has launched a new campaign for health charity the Deborah Hutton Campaign to help discourage young people from smoking.

The Birkenhead agency has developed a new brand identity for the campaign and for its Cut Films competition for young people.
ICE has also built a new website for Cut Films that will help entrants post their films across social networks including Facebook and Twitter. The competition will see young people making their own films about the dangers of smoking.
ICE has provided its branding, design, digital and marketing services free of charge.
Senior social marketing practitioner Jayne Hampson said: "We're thrilled to be able to engage with young people on what is one of the most challenging public health issues in our country today."