Healthy honour for Corporate Culture
MARKETING consultancy Corporate Culture has won a national design award for its work on the NHS Choose Well campaign.
Choose Well was commissioned by a coalition of Merseyside health trusts to help people find the right kind of treatment for their injuries or illnesses to prevent them from using A&E services unnecessarily.
It followed research that showed one in four of all visits to Accident and Emergency Units were unnecessary.
Corporate Culture, which has offices in Speke and London, created a colour-coded thermometer device to direct the public to suitable health services. Its work has been honoured with a Marketing Design Award from Marketing Magazine.
Peter Henshaw, creative director at Corporate Culture, said: "The Marketing Design Awards represent the best creative talent in the country, and this award is a real credit to our team. "Choose Well has been an amazing project - it's a great idea that's made a real difference to people's lives."
Ben O'Brien, assistant director for marketing and communications at Knowsley Health and Wellbeing, said: "By combining well crafted strategy with creative flair, Corporate Culture helped us refresh our approach in communicating the importance of making an informed choice about NHS services. The clear and effective messaging that underpins the Choose Well campaign has enabled us to build strong foundations for future communications."
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Alistair Houghton
LDP Business reporter Alistair Houghton brings you the latest news and views from the creative sector in Merseyside. Get in touch if you've got a story you want to tell
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