BLOG: The Daily Post's 'clean, fresh and authoritative new look'
LDP Creative blogger Dougal Paver shares his views on the Liverpool Daily Post's new look
TELLING readers of LDP Creative that good design sells is a lesson in the bleeding obvious. So there endeth the lesson.
Nevertheless, it would take a cold eye not to be won over by the Liverpool Daily Post's re-design.
It is clean, fresh and authoritative, catching Liverpool's mood of optimism by looking assured, too.
Quite right, for we are England's fourth largest conurbation. We've had a relatively short and shallow recession here and the mood of confidence now creeping around the country has been evident here for a good few months. Starting their new look with front page news of a stunning 54 storey tower at the end of Old Hall Street captured the zeitgeist perfectly.
Funnily enough, I was in the Hope Street Hotel for breakfast with a client last week and the Post's former incarnation gave me cause for concern. The hotel was full of business folk from out of town and I spied a number reading our dear organ. I winced, for it was evident that the old style was out-dated and failed properly to reflect where Liverpool was at. It worried me that it may give them a false impression of our standards, modernity and optimism.
Well, this week's re-design slays those concerns good and proper.
So, well done to the Post for its foresight and well done to its designers, who deserve a hearty pat on the back for a job well done.
Dougal Paver is managing director of Paver Smith
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Alistair Houghton
LDP Business reporter Alistair Houghton brings you the latest news and views from the creative sector in Merseyside. Get in touch if you've got a story you want to tell
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