Jeff Marshall of video games giant and Rock Band producer Harmonix, and Cliff Fluet of Lewis Silkin agreed that pornographers had adapted more quickly to new ways to make money online. leaving other industries in their work.
Jeff said: "The porn industry has adapted to new technology faster, better and more nimbly, where the music industry has been slow to adapt to new models of technology and distribution."
Earlier, Cliff said acts needed to engage with their fans online to develop new ways of making money.
He said: "I'm strongly of the view that recorded music now is of the same value as music videos were They were really expensive, but a great loss leader for CDs. Today, the profitable product is live."
"It's not about monetization, it's about productisation."
Scott Cohen, co-founder of digital distribution pioneer The Orchard, said: "The old model was that as soon as you got one fan, you ignored them to get a new one. Once they'd bought the CD they were of no use to you. Even when you had 1m fans you wanted 10m.
"The model now is if you have 10,000 fans, don't sell them one CD, sell them a £100 package of things. It's my philosophy that you can make as much money with a smaller audience."
Shamal Ranasinghe, co-founder of online music distribution service Topspin, talked about how David Byrne and Brian Eno used his service to distribute a recent recording, streaming a full-length version online.
He said: "We found that for every five people who listened, one person bought it. That's $15 of revenues."
David Courtier-Dutton, founder of music financing platform Slicethepie and analytics service Soundout, said: "There will be no such thing as DIY or label - they all have the same tools."