PR agency launches iPhone app
LIVERPOOL public relations agency Paver Smith has launched what is says is the first iPhone application to offer free PR advice.
The app - available through Apple's App Store - will provide daily hints, tips and advice on PR and communications issues.
Managing director Dougal Paver said: "This sort of advice is available on the web from multiple sources but our app puts it all in one place for the first time and is free. The convenience will be a major benefit and it'll be interesting to see what sort of traction it gains."
The company plans to develop versions of the app for Android and other operating platforms.
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