The event aimed to explore how arts organisations used social media.
It was held in the Biennial visitor centre in the former Rapid building in Renshaw Street - and the first speaker was the event's head of marketing and communications, Antony Pickthall.
He said he first realised the potential of social media when a video of Turning the Place Over - the art installation in Moorfields with a revolving facade - became a hit on YouTube.
"For somebody like myself still fairly new to the potential of social media," he said, "I soon realised it was something to get very excited about."
"Social media - it's people. It's ideas. It's images. It's quickfire opportunities, whether for video or photography."
Antony added: "One thing I learned early on is that the Biennial wants to be seen as an organisation that is very much open to debates - debates about contemporary art in particular.
Alistair Beech was recruited to help the Biennial improve its social media presence and attract more visitors to its website.
Alistair told last night's audience: "A lot of social media specialists will tell you you just need 15,000 followers.
"But that doesn't matter if you're not engaging them. It's better to have 5,000 and engage with them properly. In essence, it's about relationships."
Next, Peter Goodbody discussed his journey in photography and the work of the Fab Collective photography group.
Peter first became interested in photography six years ago and soon realised that he needed new equipment.
He said: "Photography, as anybody who's into it will know, is a potentially expensive exercise. There's always a sense of gadget envy and wanting to buy something."
But then an unexpected opportunity presented itself to fund his habit.
Peter read about Finnish rockers Lordi, the surprise winners of the Eurovision Song Contest in 2006.
He said: "I remember looking at the betting odds for them to win Eurovision. A couple of months before they were at 40-1.
"It struck me that they were worth a punt - £25 each way.
He paused, and to laughter said: "So I bought myself my first digital SLR."
Peter told the audience about how he discovered photo-sharing site Flickr, and the multitude of groups on it catering for every photographic interest.
There is even, he showed the crowd, a group dedicated to Greggs stores - and a separate group dedicated to its products.
"Flickr is becoming about a lot more than sharing photos. There are proper conversations going on. There are people asking for advice and people willing to give advice."
The Fab Collective was born in 2009 when a group of photographers, who had made contact with each other on Flickr during Capital of Culture year, decided to start meeting for real.
"It became apparent that there was a passion about Liverpool and a desire to do something other than just take pictures and put them on social media sites."
The group's name is a pun on the name of a famous international photo agency.
Peter said: "We thought if Magnum could name themselves after an ice-cream, then so could we."
The Fab Collective has since organised a number of exhibitions, and recently carried out a photography project with homeless people in Liverpool. The results of that Hollywood Homeless project are now on display in the window of the former Lewis's department store.
Adeyinka Olushonde talked about his work on Liverpool Arts Regeneration Consortium (LARC)'s online interactive map designed to bring together arts and cultural organisations in Merseyside.
The site uses Feng Office to create an interactive environment where organisations can inform each other about events and other activities.
Adeyinka explained that the site would continue his work forging links between groups in North Liverpool and beyond.
"I go out and talk to different organisations and find a little but about what they do and what they're aiming to do, and then do a bit of speed dating," he said.
"But my job finishes on June 11. I'm trying to do myself out of a job and make sure I'm providing an opportunity for people to do that without me being there."
Adeyinka also talked about the dilemma of whether or not to moderate comments on the site, saying he favoured letting the site's community moderate itself.
He said: "It's the difference between a gated community and Neighbourhood Watch where everybody is looking out for everybody else."

Click here to see another report on the event at Feeling Listless