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Uniform strikes Center Parcs deal

By Alistair Houghton on Jan 12, 11 04:21 PM

LIVERPOOL design agency Uniform is working with Center Parcs on its £230m holiday park in Bedfordshire.
UniformCenter.jpg

The Woburn Forest Holiday Village is Center Parcs' biggest-ever investment and has been designed to target the Greater London market. It covers 375 acres and includes a 700 villas, an hotel, spa and nature centre.
Uniform has created several artist's impressions of the project to promote it and to show to local planners.
Director Nick Bentley said: "Clearly this is an excellent project, working with one of the UK's premier leisure brands at a period of growth.
"Being involved at such an early stage has allowed us to build a close relationship, working together to identity the key points of difference.
"This is a good example where we've been able to use our international experience in CG and film combined with our track record of building brands and increasing visitor numbers to destinations and attractions."
Don Camilleri, director of development at Center Parcs, said: "Woburn Forest Holiday Village is an exciting project and will be our single biggest investment to date.
"We therefore need to communicate the vision and the quality of the product offer in terms of the state-of-the-art facilities to a number of stakeholders at an early stage.
"Uniform worked with us in identifying the key features and attractions of the village."
Following its work on Woburn Forest, Uniform has now been commissioned to work on Centre Parcs' other sites. It has started working with the team at Center Parcs in Sherwood, Nottinghamshire.

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Alistair Houghton

Alistair Houghton
LDP Business reporter Alistair Houghton brings you the latest news and views from the creative sector in Merseyside. Get in touch if you've got a story you want to tell
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