Recently in Marketing Category

By Chris Evans

ON THURSDAY afternoon, I attended a business networking event. I sat back in my chair with a cup of coffee ready to hear the speakers, in this case; a lawyer, an accountant and a venue.
While that sounds like the commercial equivalent of the Englishman, Irishman and Scotsman format, this was no joke. When the venue speaker had concluded, I had so much racing around in my head, that, I confess, I hardly heard the others.

THE celebrity-studded launch of the new Halewood-built Range Rover Evoque has made the car an online hit months before it hits car showrooms, the company says.
The car was launched at London's Kensington Palace last week at a glitzy event that saw Victoria Beckham named as Range Rover's new "creative design executive".

A DEESIDE chemical firm is to rebrand with thanks from a marketing agency.
Warwick International employs around 200 people at its Mostyn base in the manufacture of detergent additives.
The company, which exports to more than 40 countries worldwide, has engaged Cheshire-based marketing agency Rowan to support its rebranding and marketing objectives.

THE menacing spectre of public cuts is now casting a long shadow over the business community. Few businesses will not be affected directly or indirectly.
But if it is bad for business what on earth is it like for local charities on Merseyside - especially those without a high profile busily going about their work under the radar?

TRADITIONAL record sales may be falling - but there's still money to be made from licensing music to be used on television or in video games.
That was the topic of debate this afternoon as Liverpool Sound City's conference continued.
Speakers from the worlds of television, gaming and music publishing joined a panel at the Hilton Hotel in Liverpool One to debate "The Great Rock 'n' Roll Swindle - Are the halcyon days of publishing over?"

PROMOTIONAL staffing agency Faces is expanding into London after a successful first six months in Liverpool.

THE COOL kids of the PowerPoint world took over the Contemporary Urban Centre in Liverpool tonight for the second Ignite Liverpool event.
The celebration of "geek culture" saw presentations on subjects ranging from brass bands to the importance of making software accessible to disabled people.
The event saw a selection of speakers - including me - give five-minute PowerPoint presentations on subjects close to their heart.

Ben Pinnington says the media mauling given to Tiger Woods has taught him belatedly how to deal with the press

SO the hunter becomes the hunted.
Tiger Woods was formerly the most feared golfer and greatest sportsman of modern times. A player of such outstanding talent and mental fortitude he dominated his sport. It seemed for all the world that he would become the greatest golfer of all time.

It appeared to be his destiny to join the gilded sporting pantheon of Ali, Pele, Nicklaus and Bradman.
But the giant door to that most elite of clubs has suddenly slammed shut for Woods blown by the iciest of blasts.

LDP Creative reporter Alistair Houghton on Ignite Liverpool ( #IgniteLiv )

THE much-maligned PowerPoint presentation has become a byword for corporate tedium - but Ignite Liverpool proved that a showcase of slideshows can be anything but dull.

Ben Pinnington, director of Merseyside PR firm Artemis, says the main parties must prioritise manufacturing as election stampede gathers pace

A FEW months ago I became acquainted with the terrifying sound of British engineering at its zenith: the engine 'howl' of the Vulcan Bomber. This magnificent aircraft designed and built in the UK provided Britain with its prime nuclear deterrent during the Cold War.