Recently in Marketing Category

LDP Creative reporter Alistair Houghton on Ignite Liverpool ( #IgniteLiv )

THE much-maligned PowerPoint presentation has become a byword for corporate tedium - but Ignite Liverpool proved that a showcase of slideshows can be anything but dull.

Ben Pinnington, director of Merseyside PR firm Artemis, says the main parties must prioritise manufacturing as election stampede gathers pace

A FEW months ago I became acquainted with the terrifying sound of British engineering at its zenith: the engine 'howl' of the Vulcan Bomber. This magnificent aircraft designed and built in the UK provided Britain with its prime nuclear deterrent during the Cold War.

PRODUCTION house Mills Media says it has secured 121 new contract wins since November - up a third on the same period a year earlier.

LDP Creative blogger Dougal Paver on Tesco's "jim-jam ban"

NEWS that a Tesco store in Cardiff has banned customers wearing pyjamas from entering the store will doubtless feature large in this week's Radio 4 News Quiz.

MARKETING firms are becoming more optimistic about their financial fortunues, a new poll today reveals.
The latest Bellwether survey from the Institute of Practitioners in Advertising (IPA) and accountants BDO showed marketing spend fell for the ninth quarter running in the last quarter of 2009, but with the rate of budget trimming the slowest since the first quarter of 2008.

Here's the latest blog from LDP Creative blogger Dougal Paver:

I DON'T doubt that if Dr Atkins were alive he'd be a most eloquent advocate for my choice of post-Christmas detox diet. And right now I need him.

MULTI-AWARD winning David Milligan-Croft has been appointed as the new creative director at Wirral agency ICE.

LDP Creative blogger Dougal Paver sees battle lines drawn on the party balance sheet

DAVID Cameron yesterday revealed the first chapter in the Tory party's manifesto - and backed up the PR blitz with 1,000 posters around the country.

MERSEYSIDE'S creative sector will start growing again in 2010 after a year of consolidation - that's the view from some of the industry's key players.

ONLINE marketing firm Hit Search has won a contract to work with designer fashion retailer Matchesfashion.com